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Questions to help define my personal business model for my music.

March 11, 2010

As I write more music on a regular basis the thought of what I want to do with it becomes something I think about more and more. I have been composing technically for about 10 years with some time off to move from place to place and settle. Now it is time for me to start thinking about the projects I’m doing now and what I want to be doing with my music in the future. Right now I’m lucky enough to be composing for a movie, but I don’t know when/if I’ll get other opportunities to work with such great people again. I feel incredibly lucky to have this opportunity, and I’m not taking it lightly as a commitment I have made.

I have the option of “locking things down” and making all of my music and projects “paid only” but that doesn’t help spread the openess that music promotes. Realistically, I’m lucky if I have 1 or 2 fans of my music. Mainly because I haven’t put it out there for people to have access to it. I’m sure that as I put more and more of my music out there and expose myself to more people, I will eventually have 10 fans, and maybe even 100. I know that I’ll greatly appreciate anyone that says they like my music, and I’m willing to take criticism and feed back from those who don’t. I want to better myself as a composer, and one of the only ways I can do that is to get feedback from those who know about music and those who just enjoy listening to it.

Can a “freemium” (free content with an optional buy-in) business model work for a composer? I’m unsure if it really can. I think that I’d rather give my music away and find out where my fans are, and if they exist, rather than holding onto my music without anyone able to hear it. I think I have more to gain by giving it away, even if it comes down to just getting feedback. Yes, I’d love to make money off my music, but I don’t know if it is realistic to think that I ever will. One can always hope, but it isn’t something that I expect. I have invested a lot of time and money into my music education and experience and I hope that it translates in my final product, but I can’t make people decide that my music is ‘good’ or ‘respectable’. Ideally I’d give my music away, and then just give a way for people to donate to me if they wanted or felt my music was worth the money. That way it would be completely opt-in, and hopefully all parties would be happy.

I do have some larger goals that I still want to accomplish: Getting my music published, and getting a CD made (even if only digitally distributed). I feel they can both happen, it is just a matter of how. With everything digital now, it makes it much easier to distribute music (PDF, MP3s, etc) and I want to utilize it the way that ‘my audience’ wants. So I guess the best way for me to get my name out there will also still allow me the opportunities to accomplish those bigger goals. Realistically though, no matter what, I’d just be happy if people were playing my music and talking to me about it, outside of the small group of people that know about it.

I’m currently in the process of setting up my main domain, that will have samples of my music and information about my music and projects. I hope that this will become a good way for me to start interacting with people and to share my music with them. I plan on having samples, if not full piece downloads (PDF, MP3) for people to have and interact with. I just have to do some soul searching and decide how I want to peruse these goals while still keeping everything else going.

Any ideas or thoughts?? Please comment.

Thank you,

-Kyle


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